Cleansing in Harmony with Your Scalp's Biology
Surfactants are the unsung heroes of your shampoo bottle. They’re the molecules responsible for that rich, satisfying lather and, more importantly, for gently lifting away oil, dirt, and buildup from your hair and scalp. But not all surfactants are created equal.
Since the beginning, EVOLVh shampoos have relied on a blend of plant-derived glucosides – natural, sugar-based surfactants known for being mild, biodegradable, and sulfate-free.
This system, built around ingredients like Decyl Glucoside and Coco-Glucoside, was designed to cleanse effectively without stripping or irritation. It set a new standard for what “clean” could mean in salon-quality haircare.
And while that approach remains safe and gentle, clean chemistry has advanced – and so have we.
Our New System: Amino Acid–Based Cleansing
Our new shampoo surfactant system marks a shift toward an even more biology-driven formulation, built around an innovative 100% amino acid surfactant system.
Amino acids are the building blocks of keratin, the protein that gives hair its strength, structure, and elasticity. By formulating with surfactants derived from these same amino acids, we’ve created a biomimetic cleansing system, meaning it’s designed to work in harmony with the biology of your hair and scalp.
Why Amino Acids Are a Smarter Kind of Clean
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More Biocompatible:
Made from the same amino acids that build keratin, these surfactants are naturally in sync with your hair and scalp’s structure, for gentle,
high-performance cleansing.
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Enhanced Moisture Retention: They help hair maintain hydration while cleansing, preventing the dryness and brittleness that often accompany traditional detergents.
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Stronger, More Elastic Strands: Because amino acids are part of hair’s natural protein structure, they replenish the very materials that keep hair resilient and healthy.
- Creamier, Low-Friction Lather: The result is a rich, cushiony foam that feels luxurious yet rinses clean — leaving hair soft, smooth, and balanced.
