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- These ingredients work synergistically to stimulate hair follicles and surrounding skin cells in support of protein and melanin synthesis, which are the processes inside hair follicles that control hair growth and hair color.
- Optimal concentrations of scientifically proven active ingredients create a harmoniously powerful yet gentle approach to hair and scalp health.
- The Better Roots Growth Support Shampoo promotes healthy hair growth by strengthening the hair fiber. The Better Roots Growth Support Conditioner further assists by maintaining the strength and health of these fibers, promoting length.
- Created with tomorrow in mind, each ingredient has been sourced, vetted, and certified with the utmost care for the well-being of humans and the environment.
Ceramide NG (Hairflux™)
Hairflux™ marries the power of olives to the well known strength of ceramides (found in hair cell membrane complex and the skin barrier). It is clinically proven to protect hair from breakage and damage due to coloring, bleaching, and heat styling as well as prevent scalp inflammation and dryness. Repairs inner hair structure. Provides sun protection for both hair strands and scalp skin.
We especially love Hairflux™ for hair application as clinical trials found it reduced hair breakage by 82% and repaired the structure of bleach damaged hair by 75%.
- Repairs inner hair structure.
- Provides sun protection for both hair strands and scalp skin.
- Repairs, strengthens, and prevents breakage up to 82%.
Pine Tree Terpenes (Citropol )
Citropol 1A is a sustainable, biobased polymer that is made from terpenes derived from the forest. It conditions hair, adds tremendous shine, controls frizz, and protects against heat & UV Damage up to 450, without weighing hair down. It makes hair look healthier and feel smoother. Citropol 1A outperforms the comparable silicone across the board in hair care and has less build-up than silicones.
Safe, Non-Toxic, and Non-Allergenic Citropol is inherently biodegradable according to the OECD 301B biodegradability test.
Castor Oil Esters (Proshine)
ProShine is made from 100% plant-based esters with a high-refractive index, enhancing the intense shine of natural, bleached, or dyed hair by interacting with hair fiber proteins. Designed following the principles of Green Chemistry, it forms a uniform molecular coating on the hair's keratin structures, crucial for achieving high shine and color enhancement.
Creatine (Cosmo C 100)
Creatine, the hair architect, is an amino acid derivative that is identical to the natural creatine found in the skin. It enhances the mechanical properties of stressed hair and protects it from heat damage by rebuilding and strengthening hair structure from within.
- Rebuilds and strengthens hair structure internally
- Enhances the mechanical properties of bleached and straightened hair
- Shields hair from heat damage caused by a flat iron
- Works effectively on all hair types

