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- These ingredients work synergistically to stimulate hair follicles and surrounding skin cells in support of protein synthesis, the process inside hair follicles that controls hair growth.
- Optimal concentrations of scientifically proven active ingredients create a harmoniously powerful yet gentle approach to hair and scalp health.
- The Better Roots Growth Support Shampoo promotes healthy hair growth by strengthening the hair fiber. The Better Roots Growth Support Conditioner further assists by maintaining the strength and health of these fibers, promoting length.
- Created with tomorrow in mind, each ingredient has been sourced, vetted, and certified with the utmost care for the well-being of humans and the environment.

Creatine (Cosmo C 100)
Creatine, the hair architect, is an amino acid derivative that is identical to the natural creatine found in the skin. It enhances the mechanical properties of stressed hair and protects it from heat damage by rebuilding and strengthening hair structure from within.
- Rebuilds and strengthens hair structure internally
- Enhances the mechanical properties of bleached and straightened hair
- Shields hair from heat damage caused by a flat iron
- Works effectively on all hair types

Red Clover Flower and Biomimetic Peptides (Capixyl)
An optimized hair growth cycle largely depends on the health and size of the hair follicles, the organs responsible for hair production. Alopecia, or general hair loss, occurs as a result of the gradual miniaturization of these follicles, influenced by various factors. The key to limiting hair loss and promoting hair growth lies in fostering a strong and healthy environment essential for the regeneration of these follicles.
Capixyl is a synergistic blend of biomimetic peptides and antioxidant-rich red clover flower extract. Its multifunctional efficacy, which has been clinically proven, provides a universal solution for fuller, longer, and healthier hair at any life stage.
Benefits include:
- Provides a healthier scalp environment to support hair growth
- Rebalances the scalp microbiota to support healthy hair growth
- Boost density by 46% after 4 months
- Accelerate hair formation by 50%
- Reduce micro-inflammation by 48%
Improves hair follicle anchorage up to 400%

Ceramide NG (Hairflux™)
Hairflux™ marries the power of olives to the well known strength of ceramides (found in hair cell membrane complex and the skin barrier). It is clinically proven to protect hair from breakage and damage due to coloring, bleaching, and heat styling as well as prevent scalp inflammation and dryness. Repairs inner hair structure. Provides sun protection for both hair strands and scalp skin.
We especially love Hairflux™ for hair application as clinical trials found it reduced hair breakage by 82% and repaired the structure of bleach damaged hair by 75%.
- Repairs inner hair structure.
- Provides sun protection for both hair strands and scalp skin.
- Repairs, strengthens, and prevents breakage up to 82%.

Pine Tree Terpenes (Citropol )
Citropol 1A is a sustainable, biobased polymer that is made from terpenes derived from the forest. It conditions hair, adds tremendous shine, controls frizz, and protects against heat & UV Damage up to 450, without weighing hair down. It makes hair look healthier and feel smoother. Citropol 1A outperforms the comparable silicone across the board in hair care and has less build-up than silicones.
Safe, Non-Toxic, and Non-Allergenic Citropol is inherently biodegradable according to the OECD 301B biodegradability test.

Castor Oil Esters (Proshine)
ProShine is made from 100% plant-based esters with a high-refractive index, enhancing the intense shine of natural, bleached, or dyed hair by interacting with hair fiber proteins. Designed following the principles of Green Chemistry, it forms a uniform molecular coating on the hair's keratin structures, crucial for achieving high shine and color enhancement.

Prickly Pear Stem Extract (AquaCacteen)
AquaCacteen™ is an ultra-refined elixir from prickly pear (Opuntia ficus-indica) that blocks the release of stress markers from sensory nerve cells in the skin, calming and soothing irritated skin. AquaCacteen™ features outstanding hydrating properties thanks to its high content of water-binding compounds.
Clinical studies conducted on both men and women showed that AquaCacteen™ was exceptionally soothing and firming for the skin. Furthermore, it was found to be very hydrating, even in rinse-off products.
Benefits include:
- Soothes and calms irritated skin
- Hydrates the skin (even in rinse-off formulation)
- Protects and firms the skin

Pea Sprout Extract Ingestible
AnaGain™ Nu is a unique water-soluble powder extract from organic germinated pea seeds. It stimulates the hair follicle by encouraging the activity of the two signaling molecules responsible for new hair growth and activating critical amino acids. Clinical results show a significant improvement of visual hair density and a reduction in hair loss.
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